Streetz Advert

 

Streets trainers advert

 

For my 'street trainers advert' I have decided to create a comfortable, casual trainer that people can wear in every day occasions. The main image of my advert is a plain black trainer, this shows the consumer the type of product I am advertising. I have used this image because it is plain and simple which is exactly what I want the audience to see. The image of the trainer shows that the product is casual as well as nice to look at. I used graffiti as the main font in the advert, with this I was trying to show that the trainers are for everyday use rather than what ordinary trainers would be used for (sports etc) . The audience can see from the font type that the trainers are stylish and something they can wear when they are out with their friends. This text type communicates that the product is fashionable and stylish rather than conventional, showing that they are a fashion item rather than sports wear. The background I have used in my advertisement features an ally way with graffiti on the walls as well as the pavement. It gives the look that it is three dimensional making my product look as though it is jumping off the page. This attracts the audience as it draws the eye to it. I have used this background because it makes it look as though the trainer belongs in the surroundings. This gives the audience the impression that the product can be used anywhere. It also appeals to those who care about what other people think of their fashion when they are out with their friends etc.

 

The message I have tried to put across in my advert is that the product I have created is stylish and fashionable unlike ordinary trainers which are usually used for sporting reason. I have portrayed this message through the use of images, back ground and font type. The trainers are for people that want something comfortable to wear on their feet without having to buy trainers that are meant for sports. My target audience is teenagers from the age 13 to about 18. I have picked this target audience because it is between these ages is when a person is most conscious about their fashion.

Mise en Scene. Die hard

Mise en Scene

Body language- This shot features two men who seem to be in a combate position, this shows the audience that they are waiting to fight and to face potential danger. Both men have stern facial features and both look as though they are looking into the face of their attackers. There is a sence of danger and a need for them to protect themselves. This shows the audience that they are in a potentially dangerous and difficult situation. The younger man is stood behind the older man making it seem as though the older man is protecting the youger man. The young man is made to look small in comparison to the older man which makes him look vunrable and making it seem like he needs to be protecting. It is unconventional in an action movie for the damsel in distress to be played by a male.

Props- Both of the characters featured in this shot have big guns, this suggests that they are preparing themselves for attack/ action. Also although both of the guns look the same, one of the men has theres raised as if he is worried about something where as the other man looks more laid back. This makes it seem to the audience that the older man is more expreienced when it comes to fighting.

Costume and makeup- In this shot the older man (man 1) seems to be wearing normal everyday clothes, this is unusual in an action film as the audience expect to see the characters in armer or in a bullet proof vest. This shows that audience that no matter what the situation he is always ready for action. As well as this usually if a character in a dangerous situation wearing everyday clotheds they are seem to be vunrable, in this shot however man 1 looks as though he is protecting the other man.  The other man (man 2) seems to be in a bullet proof vest, this is unusual as in the shot he is the one who needs to be protected. 

Man 2 seems to have a lot of injurys on his face, this suggests that he is weaker than man 1 who seems to have less facial injuries.

Location- The location of these characters seems to be in Moscow, the background is dark and it looks as though it is stormy weather. This adds to the tention and makes the audience wonder why they are in a forgen country. The dark colours suggests that the two are in danger.   

Shot Types. The Notebook

Medium shot

This example of a medium shot, taken from the film 'The notebook', clearly shows the characters body language and introduces the audience to the characters relationship. Conventially a medium shot features two or more people from the waste upwards. This shot shows the passion and love both characters feel towards on another. The shot shows that the characters share a happy and loving relationship. The audience can see that the couple are passionate towards one another by the way the woman has her legs wrapped around the mans waist and the way she holds tightly to his kneck. It emphasises the extreme emotion she feels towards the man. The shot is then emphasised more by the way the man holds the woman. This shots makes the audience feel as though they are 'spying' on the couple and adds to the tension.

In this second example of a medium shot the audience can clearly see the relationship between the two characters. The shot shows the passion between the couple from body language and facial features of the two people. The way that the man is holding the womans chin and holding the womans waist creates tention and emphasises the extreme emotion the couple feel towards each other. The weather and setting also add to the tention in this shot as it shows that the couple feelings are that strong that they can't wait to get inside out of the rain.  

Extreme long shot

Both these shots, taken from the film 'The Notebook', are examples of extreme long shots. Extreme long shots usually feature a lot of background setting, which is usually overwhelming to the characters featured in the shot. As well as this extreme long shots usually make the characters featured in the shots look extremely small, this usually emphasises the overwhelming surroundings. In the first shot the characters are made to look tiny compared to the setting. This is vital to the story line and the naritive of the story, also it shows that the two characters are comfortable together alone showing there comfortable relationship.

In the second extreme long shot the character is made to seem even smaller in the enviroment in which he is in. The main character is actually hanging from the top of the ferris wheel where another character unbuttoned his trousers (He is unable to pull up his trousers), the shot shows how big his surroundings are emphasising the hight he would fall if he was to fall. It shows that he is how embarrasing the moment is for the main character.

Shot types. The Notebook

Close up

This is an example of a close up taken from the movie 'The Notebook'. This close up shows the woman's facial expression clearly, this helps the audience understand how she is feeling and makes the audience feel more involved. In this scene the close up is cleverly used to draw attention to the fact the the character in the GIF is upset. This is not only important when the audience comes to understanding the character its also important as it shows the narrative. In the close up the character is placed at the side of the shot rather than conventionally in the middle, this suggests that the character is unbalanced and is not in control of the situation she is in.

Long Shot

This is an example of a long shot which is also taken from the film 'The Notebook'. The audience can clearly see both characters featured in the shot and can also see the surround area. This is important as the audience can see that, although they are in a empty street, the atmosphere is still good and they are not in a bad situation (conventually when a character/s are in a desolate place they are usually in danger or lost etc). This is important because it highlights how comfortable both characters are with each other, this is vital in the beginning of the film as it foreshadows the narrative. The long shot also conveys the relationship the characters have with each other. It also highlights that fact that they're in a good relationship and that they are happy/comfortable with one another.

 

Establishing Shot

This is the opening scenes taken from the film 'The Notebook'. This short clip features a lot of long shots and extreme long shots. This is used to introduce the viewer to the setting, in this instance it shows that the film is set somewhere in the countryside. The setting is peaceful and pretty with the sun rising. The red/orange colour of the sun rising suggests passion and romance, this gets the audience thinking about the narrative of the film. In this clip it features a man rowing a boat trough the river, this also foreshadows the narrative. In the clip there is also a shot of the house, the audience immediately wonder whose house it is and who lives there. It also shows that the films setting will be either the same house or a similar one. This opening scene foreshadows what the narative of the film is effectivly and gets the audience thinking, it also introduces the setting to the audience.